Every project is different, but broadly speaking the production process can be broken down into three phases:

Pre-production

This is when we work with you to learn all about your requirements and define what it is that you need from the video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate?

From there we’ll create a video outline and/or detailed script, estimate budgets and arrange any filming dates with you.

Production

AKA ‘filming’. This is a bit most people think of when they talk about creating videos. Our crew will take care of the production, and shoot and record the entire video. We might film at your premises, at our studio or at some other locations depending on the video.

Post Production

Once we have captured all the footage we will get to work on the edit, crafting the footage into a coherent narrative and adding graphics, titles and music as appropriate. You get to review the drafts and give feedback before everything is finalised.

Not every project requires a voiceover, but when it does we can provide you with a range of different voiceover samples to choose from and we will take care of the rest.

When a background music track is required we can source a suitable track from a royalty-free music library or we can even produce an original track suited for the video as we are well-equipped with industry level audio equipment and a brilliant in-house audio team.

Determining timelines for your video production is affected by a number of logistical and creative factors. Sometimes, getting access to a particular location, or to personnel who are being featured in the video will affect your timeline. Other times, the creation of special effects, specific editorial sequences or accessing and licensing stock footage will dictate timelines. Travel becomes another factor. There is really no safe template to follow as each project brings its own set of unique variables.

But in general, we like to allow for 6-8 weeks to complete a project. Of course, we have turned around videos in much shorter (and much longer) timelines depending on the situation. We are very well capable of working according to your project deadlines if there are any special requirements, as our in-house video production team puts their heart and soul into the completion of any project.

Determining a final budget for your video depends on a number of variables including complexity of the creative approach, number of shooting days, size of crew and equipment package, turnaround time, and a host of other cost-affecting factors. So there are several different ways to attack a project, but we can easily design a specific approach around a predetermined budget, if preferred. Worth noting – price shopping for video is not the same as buying an automobile or appliance.

Every producer / production company uses different pricing structures and implements various levels of personnel and equipment so ‘video shopping’ truly can be a ‘you get what you pay for’ endeavour.